Title

For everyone

Client

HCIMA

Date

April 2006

Description

The HCIMA wanted to promote the breadth of their membership in this full size advert to appear on the back cover of Caterer and Hotelkeeper magazine.

The concept of leaves was a natural progression from the brochure which had been designed earlier in the year.

This design was created to be a little 'lighter' and 'fresher' than previous adverts with a revised bar on the left (the orange rectangle moves up and down dependent where the main headline is).