Date

January-June 2005

Title

Association Membership

Client

HCIMA

Description

This series of adverts were required to impart the benefits of becoming a member of the HCIMA to help boost membership numbers. This was achieved by using a range of members to express why, personally, membership was important to them and their organisation. The individuals used range from students to managers of well respected organisations such as the AA, RAC, Aramark and The Waldorf Hotel.