Date

September 2007

Title

Outdoor Advertising

Client

CBS Outdoor

Description

CBS Outdoor is one of three global outdoor advertising companies and is a key component of the media and entertainment giant, CBS.

The 32 page brochure was developed for a worldwide audience and focuses on the unique pathways consumers take in their day-to-day lives. This mobile activity means that advertising has to be carefully positioned for maximum exposure and impact. I focused on the unique personality's of individuals to help give a real-world depiction of this process.