Title

Corporate Identity update

Client

Institute of Hospitality

Date

April 2007

Description

The HCIMA implemented a name change to the Institute of Hospitality. The rebrand was more of an evolution of existing materials rather than revolution.

However I felt the update could adopt a fresher, open and contemorary feel.

First was the logo with a new typeface (Neo Sans, which is more contemporary and isnt a particularly well known typeface, unlike Gill).

Refinements to the covers and internals of various leaflets and forms took the form of a new rounded corners and the use of a fresher grey tint on the left side.

Additionally their newsletter, membershipnews, also underwent the knife with a fresher and more open feel.