Title
ISP services
Client
Bytemark Hosting
Date
May 2006
Description
This A3 sized leaflet was used at an Internet exhibition to promote Bytemark's services.
Having put together their identity and previous ad campaigns I decided to shift the emphassis to something which made more of their in-depth technical knowledge, approachable attitude and openess.
This shift came about as the saturated web hosting market makes it hard to differentiate one company from another. Therefore, I adopted a 'Ben & Jerry's' approach to promotion — concetrating on their love for all things networked and on the individuals that run it. I created cutouts of each of the directors and used speech bubbles to provide a more personal and relaxed way of imparting the information. Additionally, I used and adapted a set of icons found at an image library to give each service/product its unique signature.
