Title

Direct Mail Campaign

Client

HCIMA

Date

July 2005

Description

This direct mail campaign for the HCIMA was designed to promote the benefits of the joining the organisation.

A gatefold leaflet was designed using images of existing, high profile, members with soundbytes attributed to each of them. This was also used to reflect, and make reference to, the advertising which had been established earlier.

A prepaid reply card was implemented to help increase the response rate.