Title
Logo refinement
Client
Hendy Consulting
Date
September 2004
Description
As part of a website design project, the Hendy Consulting logo needed refinement and clarity. Dropping the original strapline, 'Impact, Insight and Integrity', which was deemed too woolly and unfocused, a new one was created which was more specific. The original vertical rules were moved in order to provide more tension between the logo and typography.
