Date
June 2001
Title
Technological Venture Capital
Client
Reed Elsevier Ventures
Description
The name Reed Elsevier and its associated 'er' logo were already developed and established. The client wanted a design which complimented the existing logo but included a new subrand 'ventures' which is the technological venture capital arm of the organisation.
The pulse dots reflect the technical nature of the company and the way in which startup companies flourish once venture capital is introduced (the graduated tint).
