Date

August 2005

Title

Seminars

Client

HCIMA

Description

Hi-Score are a video game developer based in London. Whether for television, handheld devices or online entertainment, Hi-Score have experience in all these fields.

As part of the brief, the organisation did not want images which would tie them into any particular media format and that which conveyed strength and confidence needed to compete with other similar organisations.

The logo is a standard take on a target theme but with a slightly shifted colour palette. The idea was about a focus on the player experience: The blue circle is the player and focus; the red is the development; the yellow is used as a counterpoint to both adding vibrancy and energy). The target also represents the goal intended to be attained or 'hitting the mark' that are as relevant to the organisation and its approach to development as it is the players themselves when playing the games.

A small guide was provided to highlight the colour breakdown and the various formats and locations the logo can be used in.