Listened to, valued, respected and empowered
An brand identity for Carterhatch Junior School
This Enfield-based junior school required an identity to help reflect the values of the school, with input from the pupils themselves.
Client
Carterhatch Junior School
Services
Branding
Report design
Newsletter
Signage
Powerpoint
Wallart
Brief and response
Enfield-based Carterhatch Junior School needed a refreshed identity that reflected their core values. The pupils were closely involved from the start, providing sketches and ideas which formed the basis of the new logo. The final design was chosen by the School Parliament, ensuring pupils felt real ownership.
The finished logo highlights mutual support among pupils, emphasising their personal and academic growth. Subsequently, I created a colour palette and applied the logo to signage, stationery, presentations, wall art, a newsletter masthead, and a set of branding guidelines.

















