Anniversary logo design

Celebrating their 10 year anniversary, Conflict Armament Research required a logo to promote this milestone. For this brief, I took one of the two main components of CARs research – weaponry and aumminition tracing and created a stylised ’10’ based on the optical site markings found on grenade launchers and a headstamp found on ammunition. The motif was designed both as in an isolated form as well as combined with the organisation name depending on where it is seen. Examples of application were provided to show the effectiveness of the mark within a variety contexts.