Purposeful print design
Whether it’s a detailed report, a short-run leaflet, or a full set of branded communications, I design printed materials that bring structure, clarity, and purpose to every page.
Strategic digital design
Good digital design starts well before the visuals. With research and strategy, from audience insight to tone of voice, I shape websites that feel intuitive, purposeful and on-brand.
Meaningful brand identities
A strong brand identity reflects who you are and how you want to be perceived. I create brand systems that feel authentic, adaptable, and built on more than just visuals.
"Julian’s creativity, professionalism, attention to detail and communications skills are second to none. He exceed our expectations in all aspects of work related to recent website relaunch."
Raya Grey, Cap City Dental
25+ years of thoughtful design, without the fuss
As an experienced freelance graphic designer, I’ve spent my career keeping things clear, calm, and practical.
Creative
Ideas shaped by purpose, not just passing trends. Design that looks right, speaks clearly, and gets results.
Proactive
No ghosting. No chasing. Just a designer who’s here when you need them and already working on what’s next (even before you’ve asked).
Experienced
With over 25 years’ experience, I bring calm focus, strategic clarity, and the ability to deliver without the drama.
Considerate
I take the time to understand your audience, your message, and what success looks like, delivering a little more than expected where it counts.
Qualified
I've earned a first-class honours in graphic design backed by real-world experience and long-term creative thinking.
Perceptive
I pay attention to the details that shape how your brand is understoodwhether that's from layout, content or tone.
From a few people I've worked with…
Good design solves problems and builds trust along the way. Here’s what clients have said about the work and the experience of working with me.
Exceeding expectations
“Julian’s creativity, professionalism, attention to detail and communications skills are second to none. He exceed our expectations in all aspects of work related to recent website relaunch.”
Raya Gray
Cap City Dental
Patience and proactivity
“I just want to say thank you very much for your hard work and commitment, as ever you have done a stirling job. I really appreciate your patience and proactivity with challenges and thought.”
Jason Cotterrell
CBS Outdoor (now Global)
Challenging the status quo
“Julian’s creativity, attention to detail and responsiveness is quite extraordinary. He challenges the status quo, champions change and is unfaltering in delivering on time and to exemplary high standards.”
Gary Windas
Hawksland Associates
Perfect understanding
“Julian perfectly understood our requirements from the start. We liked the design so much that we adopted it for all of our publications and intend to reflect many of its themes in our future outputs. The design is now a core component of our branding and public visibility.”
James Bevan
Conflict Armament Research
Frequently Asked Questions
Got questions? You’re not alone. Here are a some things people often ask. If there’s something else on your mind, you can read a more comprehensive FAQ, otherwise please contact me as I’m always happy to chat.
I work across both print and digital, from reports, brochures, and brand identity systems to custom websites and visual strategy. If it involves clear communication through design, I can help.
Projects start from around £2,000 and scale depending on scope and complexity. I’m always happy to chat through smaller options and tailor things to fit your goals and budget range.
Most projects are quoted as a fixed fee, based on the scope of work. That way, you know what to expect. Occasionally, I charge hourly for smaller, open-ended requests.
It starts with listening. I’ll ask the right questions, shape a plan, and guide the project step by step. No fancy jargon, no drama, just calm, focused design. I also like to share what I’m doing and why, so you gain a clearer understanding of the process and what goes into it.
Over 25 years as a freelance graphic designer, that’s long enough to know what works, how to guide a project smoothly, and when to offer more than expected.
Absolutely. A big part of my job is asking the right questions and guiding clients to clarity, which is especially helpful if it’s your first design project.
I am sure you may have other questions, so I have made a dedicated page outlining the above and other questions you may have.
Ready to get started?
Whether you’re planning something specific or just want to talk things through, I’d be happy to hear from you.
