Me and my experience
Over 25 years and long enough to know what works, how to guide a project smoothly, and when to offer more than expected.
Beginning in the 1990s as a marketing lead for a software company, I later managed a design studio within a large corporate. To formalise my experience, I earned a First-Class Honours degree in Graphic Design from Bath Spa. Since then, I’ve been freelancing, applying decades of hands-on experience to each project.
My clients range from solo consultants to NGOs and large corporations in sectors such as privacy, aerospace, wellbeing, education and many others. I adapt my approach to meet the unique needs of each client.
Clients often say they feel heard, guided, and appreciate my proactive approach. I’m responsive and tend to spot the details others miss. And with over 25 years’ experience, I know how to deliver appropriately creative work.
Services and capabilities
I offer a comprehensive range of graphic design services, including print materials such as reports and brochures, brand identity systems, custom website and app design, and visual strategies. Whatever you communication needs I reckon I can help you.
While I focus on designing websites rather than building them, I possess a strong understanding of front-end development. This allows me to collaborate effectively with developers, ensuring that the final product aligns seamlessly with the design vision.
Absolutely. I provide a logo design service as part of a brand identity package, crafting logos that are both distinctive and practical. Have a look here to see some examples of my work.
Although I’m based in the UK, I regularly work with international clients. If the brief is clear and we can communicate, location’s no barrier.
Design is just part of the story. I help shape the strategy that comes before, such as brand tone, audience analysis, and visual direction. This means what I create is informed and not just good-looking.
Process and workflow
My process begins with listening to understand your needs. I then develop a tailored plan and guide the project through each phase with clear communication and focused design. I also share insights along the way, so you appreciate the value and thought behind each decision
Certainly. I specialise in helping clients clarify their goals, especially if they are new to design as a discipline and are unused to dealing with designers. Through questions and collaborative discussion, together we can formulate an effective action plan.
I deliver final work in the formats best suited to your needs whether print-ready files, packaged assets, or web exports. I also provide guidance to ensure a smooth handoff to whomever is the recipient.
Yes, when my schedule permits, I accommodate quick-turnaround projects. Reach out with your timeline, and I’ll let you know what’s feasible.
It varies depending on what’s needed. A simple brochure might take a couple of weeks; a full website or brand identity may take longer. I’ll always give you a clear timeline and keep things moving.
Pricing and project scope
Projects start from around £2,000 and scale depending on scope and complexity. I’m always happy to chat through smaller options and tailor things to fit your goals and budget range.
Most projects are quoted as a fixed fee, based on the scope of work. That way, you know what to expect. Occasionally, I charge hourly for smaller, open-ended requests.
No problem. I’m open to smaller projects, such as leaflets or posters. Every piece plays a role in effective communication, and I’m here to help.
Design philosophy
Branding is much more than a logo, it’s a cohesive identity that shapes how you’re recognised, trusted, and remembered. It touches everything: how you look, how you speak, and how you act. It all matters. So when someone says ‘branding’, they’re talking about a far-reaching, influential part of the marketing toolkit and one that can make a lasting impression.
Some do both. With the rise of no-code tools like Framer, more designers are building sites themselves. But for more complex functionality, such as custom coding or databases, a developer is still the best route. I prefer to focus on what I do well: clear, strategic design that serves the user needs and business objectives. I’ve worked with HTML and CSS in the past, so I understand how the frontend works. These days, I hand over designs to a developer but collaborate closely during build (often referencing the code directly to make sure everything feels right. It helps projects run smoother and ensures the final product stays true to the design).