AI consultancy corporate identity

aiEthix is the AI consulting arm of Securys, a leading privacy specialist. With the ever-changing landscape in AI, knowing and implementing an ethical approach to the use of AI is not just important but imperative.

With regulation playing catchup, Securys wanted to quickly develop a brand which sought to use elements of their existing identity but with modicum of differentiation.

To this end, a simple wordmark was produced utilising the Securys corporate blue with a new darker navy – differentiating but maintaining cohesion with the parent brand. A more contemporary typeface was introduced to give the new brand more technical and modern character. A website concept, based on the existing corporate presence I had developed, was created using treated imagery and iconography specific to the new brand.