Landscape design corporate identity

William Curtis, an estanlished Cotswolds garden designer, aimed to revamp his brand to compete with larger firms and attract high-end clients. He specializes in natural swimming pools—organic, lake-like environments promoting environmental sustainability alongside landscape design, planting, and maintenance.

A stylized ‘W’ shaped like a flower became the centerpiece of the brand identity, echoing classic garden designs. Merriweather, a serif typeface, added a classic touch to the modern motif. The color palette featured dark blue for sophistication and barley for warmth.