Beyond the tired Word proposal format to something more engaging and appealing for pitch proposals.
This suite of documents were based on a template I created in order to invigorate and energise the tired Word-based approach to pitch proposals for CBS Outdoor. Use of large scale imagery and charts are helped by the use of a landscape format.
These proposals were submitted to a number of organisations including Arriva Buses, Scottish Public Transport, Lothian Buses, London Underground and others.
The template allowed for a rapid turnaroud and consistent look with variantion in use of colour which were based on the CBS Outdoor colour scheme.
ClientCBS OutdoorServicesDesign, Art Direction
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