Ardere are a successful wellbeing, product and lifestyle company headed by two sisters.
The project required a large scale website which included e-commerce, blogs, product pages, a recipe area and general information pages.
Working closely with the sisters – who had a very specific vision – I help develop a visual structure, strategy and various interactions for sorting, navigating and purchasing their product range and navigating their recipes.
The target audience – high-end consumers with a high level of disposable income – were catered for with sophisticated typography and a clean, uncluttered look.
The fully responsive site keeps the mobile experience as engaging as the desktop and implements a fixed navigation at the bottom of the screen to quickly visit key areas of the site.
