Cap City Dental

Cap City Dental is a leading City-based dental practice who required a complete site overhaul in order to attract their core audience of city-based professionals.

The site required not only a new design strategy but also in the use of textual content and tone of voice. In addition, the site required a booking system to enable quick and easy appointments to be made even when on the move.

For mobile users, ‘sticky’ navigation at the bottom helps them navigate to ‘Locate’, ‘Book’ and ‘Call’ the practice without having to drill down into the website – again, targetting users on the move.

Imagery drew upon existing imagery the practice owned as well as creating a theme for supporting imagery which focused on the ‘day and life of a city-based worker’ which helped avoid cliched office imagery – from dawn to dusk, on the bus, at the gym or eating out with friends. Additionally, iconography is also used to give each treatment a unique visual ‘hook’.


ClientCap City DentalServicesUX/UI Strategy, Design, Copyediting/Copywriting, Project ManagementWebsitehttp://www.capcitydental.co.uk

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