School logo design

Carterhatch Junior School sought to rebrand their visual presence to better convey their core values. In partnership with the pupils, who sketched their ideas, I distilled themes and common ideas into something which they could all be proud of. Common themes and graphic devices were developed from these sketches into a range of options which the School Parliament, made up of key pupils, and staff decided upon. Importantly, pupils needed to have a sense of ownership of the new logo and that they had a role in its creation.

This project was an initial step in crafting other elements including documentation, signgage and other supporting material as part of the identity strategy.