William Curtis is an established garden designer in the Cotswolds who sought to improve their brand to be competitive with larger organisations and attract high-end customers.
His specialisation, above and beyond landscape design, planting and maintenance, are natural swimming pools – organic and lake-like environments which are actually swimming pools which are natural and good for the environment.
From a range of concepts, the stylised ‘W’ in the shape of a flower was refined and developed. The elegance, symmetry and rhythm, reflected in the motif, was designed as a nod to classic gardens and landscapes.
Typography was courtesy of Merriweather, a characterful serif typeface which provides a counterpoint to the modernist motif – helping establish the brand as a classic and contemporary organisation.
Colour was based on the classic pairing of dark blue (classic and sophisticated) and barley (warm and earthy).
