William Curtis is an established garden designer in the Cotswolds who sought to improve his brand to be competitive with larger organisations and attract high-end customers.
Due to budgetary constraints I proposed using an online web builder service to establish a base framework from which I would develop the branding and general style of the site. Additionally, functionality was added in the form of a plant ordering form as well as an availability calendar so potential clients can see William’s availability during the year.
The homepage uses a video they had produced behind the introductory area in order to create interest and texture.
I employed a copywriter, Al Hidden, to craft the words for the website in order to clarify the offering and provide an appropriate tone of voice.
For the mobile version I introduced three key buttons which sit at the bottom of screen for immediate access to important sections (Services, Gallery and Contact).
