Tracing the untraceable
A brand identity for AmTag, a cutting-edge ammunition tracing solution.
AmTag is an innovative traceability solution designed to monitor the diversion of ammunition and identify supply chain vulnerabilities.
Client
Torchlight Technologies
Services
Branding
Brochure
Banners
Bottle labels
Brief and response
Torchlight Technologies, requested a identity for their new security taggant, AmTag. Using cutting edge technology this secure and indelible product is used to help trace ammunition back to its source to help companies and governments understand where such items are used and if there has been illegal diversion (even down to individual pellets/bullets which have been fired).
The initial phase involved creating a logo that visually captured the product’s essence: tracking, molecular resilience, and ammunition. The final design featured an eagle eye to symbolise precision tracking, surrounded by an atomic halo and bullet silhouette. The black and yellow colour scheme was inspired by eagle eyes and robust brand palettes identified during research.
In the next phase, I developed a modern, engaging brochure highlighting the product’s technical and informational features. This brochure was ultimately presented at an event at the United Nations.
"Julian's slick, modern, creative design and quickness of delivery have made him so valuable to our brand design and marketing."
Marcus Wilson
Torchlight Technologies
