Crafted, organic and unique


A brand identity for William Curtis Landscape and Garden Design

Providing not just your traditional garden and landscape design but natural swimming pools as well — wild swim in your garden.

Client

William Curtis Garden and Landscape Design

Services

Brand identity
Brochure
Website
Stationery

Brief and response

William Curtis, a Cotswolds garden designer, aimed to revamp his brand to compete with larger firms and attract high-end clients. He specialises in natural swimming pools—organic, lake-like environments promoting environmental sustainability alongside landscape design, planting, and maintenance.

To give William a presence which was both impactful and informed by his love for classic italian garden design, I crafted a stylized ‘W’ shaped like a flower. Coupled with a classic typeface and sophisticated and warm colours the end result is something timeless and appealing to his high end customers.

Landscape gardner businsess cards
Landscape gardner brochure

Roles and responsibilties

Brand Identity
Print Design
Templating
Signage
Powerpoint
landscape design branding inspiration
Landscape garden design typography
A testimonial

"Julian completely reimagined the branding for our company, as well as building a brilliant new website, at a time when the business was taking a new direction. Julian’s input was critical in order to achieve this and we are thrilled with what he has produced."

Kathryn Curtis

William Curtis Landscape and Garden Design

Landscape gardener brochure spread
Landscape gardener brand guidelines
Landscape gardener website
Landscape gardener website on mobile
Landscape gardener livery