Crafted, organic and unique
A brand identity for William Curtis Landscape and Garden Design
Providing not just your traditional garden and landscape design but natural swimming pools as well — wild swim in your garden.
Client
William Curtis Garden and Landscape Design
Services
Brand identity
Brochure
Website
Stationery
Brief and response
William Curtis, a Cotswolds garden designer, aimed to revamp his brand to compete with larger firms and attract high-end clients. He specialises in natural swimming pools—organic, lake-like environments promoting environmental sustainability alongside landscape design, planting, and maintenance.
To give William a presence which was both impactful and informed by his love for classic italian garden design, I crafted a stylized ‘W’ shaped like a flower. Coupled with a classic typeface and sophisticated and warm colours the end result is something timeless and appealing to his high end customers.
















