Sales pitch brochure design

This 118 page magazine was designed as a one-off publication for a pitch to Westfield Stratford City – Sister shopping venue to Westfield London.

The brief was to make the magazine urban edgy and sophisticated, targetting a predominantly young audience. The content was to sell CBS Outdoor’s assets as well as include articles and advertising in order to help convey the magazine style.

A consistent style for the CBS Outdoor message and an anything goes approach to the articles helped keep the publication easy to read and engaging.

CBS consquently won the pitch.